September Announcements

Now that Fuji seems to be getting themselves back in gear, I figure it’s a good time for me to do the same.

X-E3

I’m a little surprised to see some write-ups about this camera hardly mention the lack of a D-pad. That said, I can understand the decision, and it’s interesting to see how Fuji has decided to rework the X-E series of cameras within their lineup. The X-E2S had almost nothing unique about it outside of being rangefinder-style. Fuji is constantly struggling with how to compete against the smartphone on their lower end. They will never beat the smartphone, but making their cameras work with smartphones as seamlessly as possible is nothing but the right move.

The Bluetooth connectivity is something I’m eager to try, and is a feature I think could single-handedly make the X-E3 one of Fuji’s best-selling cameras for photographers who want instant access to their Instagram accounts with their photos.

XF80mm F/2.8 LM OIS WR Macro

This is a lens that many had hoped would be released this time last year, and with a longer focal length. My understanding is the size was getting out of control, and if I had to guess, it became what we now know as the GF 120mm F4 OIS WR Macro.

With weather sealing, f/2.8 aperture, proper 1:1 macro, and a linear motor (just one based on Fuji’s marketing materials) for faster AF, only the budget and/or size and weight-minded will consider the XF 60mm F2.4 Macro anymore, and unless the AF speed of the XF 90mm F2 WR is significantly quicker, or you really need that extra stop of light gathering/bokeh vs. OIS, the XF 90mm F2 WR could find itself getting dusty in inventory.

XF8-16mm F/2.8 WR

Yours truly called the focal length back at the last roadmap update. I’m pleasantly surprised to see the f/2.8 aperture. I’m also pleased to see Fuji say it is most suited for architecture. This suggests to me that distortion will be kept to a minimum. If that is the case, the XF 10-24mm F/4 OIS will be off my lens consideration list faster than you can say “WR”.

GFX Stuff

I have to admit that after my initial buzz around Fuji’s new format faded, my interest in it did as well. The GFX has simply proved to be much too costly for me to really get into. Perhaps once I can get my hands on a review unit again I will add more GFX content, but for the time being, X Series is where my money, interest, and review effort is going. I’d be very interested to know how my readers feel about that.

Medium Format Telephoto

I’d be interested to know how many medium format shooters are pining for telephoto capabilities. And not just telephoto, but teleconverted telephoto. Time will tell I suppose.

FUJIFILM X RAW STUDIO

In addition to the new gear announcements, Fuji also announced some software as well. When I saw “Fujifilm X RAW Studio,” my interested was piqued. X Processor Pro on my iMac? Sweet! Then I saw a camera needs to be connected to the computer. I suppose this could come in handy for RAF shooters who want to batch process, but is this software going to change any Lightroom or Capture One users’ habits? Heck no.

I continue to hope and dream for the day Fuji gives us real Fuji processing on our computational devices.

Firmware

And finally, all of Fuji’s current cameras will see a firmware update. Key features include enhanced AF tracking algorithms for the X-Pro2 and X-T2, 4K video support for the X-Pro2—something Fuji once claimed wasn’t possible due to heat tolerances—and the ability to backup and restore camera settings.

I am by far most excited about that last one. I switch cameras so often I often don’t bother adjusting settings far from their defaults, but being able to restore them will definitely encourage some customization. I’m very curious to see how they handle the transfer of settings from different models of camera, particularly where a function is bound to a specific button.